What Is Phishing?
Phishing is when attackers pretend to be someone you trust to trick you into:
- Clicking a malicious link
- Opening an infected attachment
- Giving away sensitive information (passwords, bank details)
- Transferring money
The name comes from "fishing" — attackers cast out bait and wait for someone to bite.
Why It Works
Phishing exploits human psychology, not technical vulnerabilities. Attackers know:
- You're busy and scan emails quickly
- You trust messages that look official
- Urgency makes you act without thinking
- Authority (CEO, IT, bank) triggers compliance
The Red Flags
1. Urgency and pressure
❌ "Your account will be suspended in 24 hours" ❌ "Immediate action required" ❌ "You must respond today or lose access"
Real companies rarely demand immediate action via email. This is the #1 manipulation tactic.
2. Sender address doesn't match
The display name might say "Microsoft Support" but the actual email is:
support@micros0ft-help.com(zero instead of 'o')microsoft.support@gmail.com(wrong domain)help@microsoft.security-update.net(subdomain trick)
Always check the actual email address, not just the display name.
3. Generic greetings
❌ "Dear Customer" ❌ "Dear User" ❌ "Dear Account Holder"
Legitimate companies usually know your name.
4. Spelling and grammar errors
While AI has made phishing emails much better, many still contain:
- Awkward phrasing
- Spelling mistakes
- Unusual formatting
5. Suspicious links
Hover over links (don't click!) to see where they actually go:
- Link text says
www.bank.combut goes towww.bank-secure-login.xyz - Shortened URLs like
bit.ly/xyz123 - IP addresses instead of domain names
6. Unexpected attachments
- Invoice you weren't expecting
- "Shipping confirmation" for an order you didn't place
- "Important document" from someone you don't know
Real Example: CEO Fraud
A finance employee receives this email:
From: James Wilson (CEO) james.wilson@company-secure.com
Subject: Urgent wire transfer needed
Hi Sarah,
I need you to process an urgent wire transfer of £45,000 to a new supplier. This is time-sensitive and confidential — please don't discuss with others.
I'm in meetings all day, so just proceed with the transfer and I'll send confirmation later.
Thanks, James
The red flags:
- Urgency ("time-sensitive")
- Secrecy ("don't discuss with others")
- Unavailability ("I'm in meetings")
- Slightly wrong email domain
- Unusual request (CEO doesn't normally request transfers)
What actually happened: This is a real attack pattern called Business Email Compromise (BEC). In 2023, BEC caused £2.1 billion in losses in the UK alone.
What Good Looks Like
Legitimate business emails typically:
- Come from correct company domains
- Don't create artificial urgency
- Allow you to verify through normal channels
- Don't ask you to bypass security procedures
- Include proper signatures and contact information
